Used well, AI tools save an agency the slowest part of a task: the blank page. Used badly, they put a confident mistake in front of a client with your name on it. The difference is mostly habit, so it is worth setting a few rules before you rely on them.
Where a draft helps
Drafts are good where the shape is known and the first version is tedious:
- A first pass at a monthly narrative from figures you have already looked at.
- Social posts from one idea, in a few lengths.
- A delivery email, gallery captions or a shot list for a shoot.
- Titles and descriptions for a list of pages.
- A clearer wording of a task, or the steps hidden inside a vague one.
Where you still decide
Keep these for people: what to recommend, what to promise, anything about price, and any claim a client could act on. If a draft states a number, a ranking or a date, check it against the source before it goes anywhere.
Give it real material
A draft is only as specific as what it is given. Generic input gives generic output. Tools that work from the client’s own data, such as their connected search data, finished tasks or website, give you something closer to usable. In BravaSpace, Studio tools such as the on-page audit, keyword to blog and quick wins use what is connected for that client, and say what they are looking at. Where there is no data, they should not pretend to have it, and neither should you.
Read it as the client would
Before anything leaves your hands, read it once from the client’s side. Does it sound like you? Is anything in it wrong, or too keen? Does it mention something they did not ask about? Edit freely. The point of a draft is that it is yours to change.
Keep the cost visible
AI work costs money, and surprises are unwelcome. Look for tools that tell you the cost before a run and that show what you have used. In BravaSpace each Studio tool shows roughly how many credits a run will use before you start, and Plan & usage shows your credits against your plan.
Tell clients what you do
There is no need to make a fuss, but do not hide it. If a client asks how a report was prepared, you want an easy and honest answer: tools helped with the first draft, and a person checked and wrote the final version. Many clients care about the result and the care behind it, not how the first draft came to be.
A short rule set to adopt
- AI drafts; a person decides.
- Every number and claim is checked against its source.
- Nothing client-facing goes out unread.
- Costs are visible before a run, not after.
- Private client details go only into tools you trust with them.
For a walk through running a tool and using the result, see Run a Studio tool. How BravaSpace handles data is described on our security page.