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Content calendar

A monthly plan with themes, approvals and dates.

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Free to use and change. No sign-up needed.

How to use it

  1. Type the client and month, copy the outline, and fill in each [bracket].
  2. Plan approvals first. Work backwards from the publish date.
  3. Paste each piece into the client space as a task, so approval has a clear owner and date.

Content calendar: [Client name], [Month]

This month in one line

  • [The main thing [Client name] wants people to know or do this month]

Themes

  • 1[Theme one]
  • 2[Theme two]
  • 3[Theme three]

Week 1

  • [Piece: topic, channel, owner, draft due, approval due, publish date]
  • [Piece: same]

Week 2

  • [Piece: topic, channel, owner, draft due, approval due, publish date]
  • [Piece: same]

Week 3

  • [Piece: topic, channel, owner, draft due, approval due, publish date]
  • [Piece: same]

Week 4

  • [Piece: topic, channel, owner, draft due, approval due, publish date]
  • [Piece: same]

Approvals

Reuse

  • [Which pieces can become a newsletter, a set of posts or a case study]

After the month

  • [What worked, what did not, and what to change next month]

Make it work

Three tips before you send it.

  • Two or three themes a month is plenty.
  • Give approvals a date. A piece with no approval date slips.
  • Reuse one strong idea in several places before inventing a new one.

Want this to live in one place with your client instead of a document? See how a client portal works.

More to read and copy

Monthly report outlineA one-page structure for a monthly client report.Read
Run a Studio toolPick a tool and a client, then edit, save or send the draft.Read
Approvals without the chaseHow to ask for a yes, keep a record, and stop chasing.Read

Try it with one client.

Add some work. Share a file. Ask for feedback. See what your client sees, with your name on it. Free for 14 days. No credit card needed.

Try it free