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Advertising

LinkedIn Ads

LinkedIn ad spend, clicks, website conversions and lead form submissions, overall and by campaign, for every client.

Built by BravaSpaceBetabusiness.linkedin.com

Free for 14 days. No credit card needed.

What it does

Connect LinkedIn Ads to your client work.

  • Spend and results

    Spend, impressions, clicks, click-through rate, cost per click, conversions and leads for the last 28 days, with 90 days of daily numbers.

    The client's Visibility tab
  • Campaigns

    Each campaign's spend, clicks and conversions over the last 28 days, with website conversions and lead form submissions apart.

    Visibility tab and reports
  • Insights and reports

    Brava's picks and the monthly report read the latest LinkedIn numbers next to the other ad platforms, and only quote numbers that synced.

    Insights and reports

How it works

Connect once. It keeps itself current.

  1. 1
    Sign in with LinkedIn

    Use the LinkedIn member who has a role on your clients' ad accounts in Campaign Manager.

  2. 2
    Match each client to an ad account

    The ad accounts the member can read are listed; pick the client's.

  3. 3
    Daily sync

    Each match syncs daily and any time with Sync now.

  4. 4
    Shown to the client

    Their own account's numbers only.

Before you start

What you need.

  • A LinkedIn member with at least a Viewer role on each client's ad account in Campaign Manager.
  • Beta: until LinkedIn approves BravaSpace's app for the Advertising API, LinkedIn may refuse the reads.

Permissions the sign-in asks for

  • Ad accounts, read only (r_ads): the accounts and campaigns the member can see
  • Ad reporting, read only (r_ads_reporting): spend, clicks, conversions and leads. Nothing is changed

Setting it up

Signing in.

  1. Use the LinkedIn member with a role on your clients' ad accounts (Campaign Manager, the account, Manage access).
  2. LinkedIn shows the permissions on its consent screen; allow them.
  3. The sign-in lasts 60 days and renews by itself where LinkedIn allows it; the page says when to reconnect.

In the app, Connect LinkedIn Ads opens a guided setup with Brava: it asks for each thing in turn, tests the connection and tells you it is working.

Data and privacy

What BravaSpace keeps, and what it can touch.

What is stored

LinkedIn's access token, encrypted (AES-GCM) in a table no browser can read (not even your team's), the name of who signed in, and one snapshot of numbers per client per sync. No passwords.

Access

Read only: BravaSpace reads ad account names and reporting numbers. It cannot create, change, pause or pay for anything in LinkedIn Ads, and Ask Brava has no LinkedIn Ads changes to propose.

Disconnecting

Disconnect LinkedIn Ads on its page: the token is revoked at LinkedIn and deleted. Client matches and synced numbers stay, ready for a reconnect; remove a client's match to delete theirs.

Questions

LinkedIn Ads questions.

Spend and results; campaigns; insights and reports. Read only: BravaSpace reads ad account names and reporting numbers. It cannot create, change, pause or pay for anything in LinkedIn Ads, and Ask Brava has no LinkedIn Ads changes to propose.

Sign in with LinkedIn from the LinkedIn Ads app page in BravaSpace. Use the LinkedIn member with a role on your clients' ad accounts (Campaign Manager, the account, Manage access). LinkedIn shows the permissions on its consent screen; allow them. The sign-in lasts 60 days and renews by itself where LinkedIn allows it; the page says when to reconnect. Then match each client to their LinkedIn ad account.

LinkedIn's access token, encrypted (AES-GCM) in a table no browser can read (not even your team's), the name of who signed in, and one snapshot of numbers per client per sync. No passwords.

Disconnect LinkedIn Ads on the LinkedIn Ads app page in BravaSpace: the token is revoked at LinkedIn and deleted. Client matches and synced numbers stay, ready for a reconnect; remove a client's match to delete theirs.

Brava reads the error and suggests the fix. The common ones: This is on BravaSpace's side, not yours: nothing to change in your LinkedIn account, and reconnecting will not help. It starts working by itself once LinkedIn has approved BravaSpace's app. Reconnect LinkedIn Ads and allow every permission LinkedIn asks for. LinkedIn no longer accepts the sign-in (it ran out, a password changed, or access was removed). Press Reconnect on the LinkedIn Ads page and sign in again.

Try it with one client.

Add some work. Share a file. Ask for feedback. See what your client sees, with your name on it. Free for 14 days. No credit card needed.